SaTT ICO

Overview

ATAYEN, Inc is an American company specializing in developing applications for dedicated for business pages on Facebook and other social networks. Facebook application developers since 2008, Gauthier Bros and Stephanie Clement founded ATAYEN, Inc. in 2014 to further develop the marketing application technology they invented to improve business pages on Facebook. ATAYEN, Inc.’s Iframe suite of apps allows customers to establish an effective communication hub using simple tools.

Iframe Suite Of Apps By ATAYEN, INC

Contact Form: Adds a customizable contact form to a Facebook page and automates responses.
Automatic Newsletter: Generates newsletters automatically from Facebook page news feeds and sends them to its contact list.
Iframe Apps: Inserts any internet content (html, webs ite …) into a Facebook page.
Store App: Creates or imports custom stores into a Facebook page for online sales.
Newsletters: Provides a registration form for Facebook pages to faciliate customer contact and communication (emails, phone…).
Coupons App: Create custom coupons to reward Facebook or other social network communities.
Add a Link: Ads custom links that redirect users to specific pages.
Sharing Tools: Allows customization of the appearance of shares on social networks while providing performance statistics (clicks).

Online Advertising

Advertisers have many tools to publish, quantify and analyze their advertising campaigns. They can spread their messages through:

Brand and co-brand websites
Presence on community networks
Rich Media Campaigns
Content sponsorship, brand content, marketing influencers

A Smart Contract to Govern Advertising Transactions

Thanks to the SaTT Smart Contract, an advertiser can easily create advertising campaigns whose conditions for participation and results will be stored in distributed decentralized records (blockchain). These ads will be searchable via dedicated APIs. This means tampering with results will be much more difficult.

A SaTT Smart Contract transaction may only be validated if:

The affiliate meets the criteria, age, sex, city, audience.
The publisher has relayed the advertising campaign and the defined oracle has returned the result statistics.
The “oracles” have returned the information, the transaction is executed and the SaTT amount transferred to the publisher.

Operation Of The SaTT Smart Contract

The SaTT Smart Contract works in a decentralized and distributed manner. The blockchain will include all current offers that allow any API or platform to perform operations, whether creating as part of an adbuilder, posting to make an ad directory, or as an oracle, for example by providing the necessary statistics to validate and quantify the transaction. The advantage of such a Smart Contract is to gather market offers in a decentralized database, to set the rules that apply to advertising contracts and to automatically trigger payments once the transaction is performed.

Advertisers

The advertiser wants to maximize the penetration of their message. We provide a simple, fast and powerful tool to identify the best communication medium, and the best performing potential partners. The SaTT Smart Contract faciliates the broadcast of advertisements according performance objectives (e.g. to increase its visibility, to generate traffic, to generate sales opportunities or to directly make sales). It can follow the evolution of campaign onthe industry standards, such as Google Analytics, Instagram or Facebook Analytics through oracle module connections. Finally, publishers and communities can access exclusive products and events in exchanges for SaTT. SaTT which it can turn around and reuse for new campaigns!

Publishers

The publisher wants to find the most relevant and profitable campaigns and content for its audience. Thanks to the blockchain, partners can now guarantee that the campaign is funded and will be paid as soon as the contract conditions between the partner and the advertiser are met, such as at the end of a campaign or performance threshold. Once the objectives are achieved, the Smart Contract automatically triggers the transaction and the specified funds are transferred directly to its portfolio net of the commission paid to the oracle modules.

Oracles

What Is An Oracle Module?

An oracle is an application between the Smart Contract and a data source to relay information on the performance of a campaign or process (number of clicks, number of views, ability to participate, validation of campaign integrity). When an application connects to Google Analytics and returns the volume of a publisher’s traffic on the advertiser’s website at the end of the month to an oracle module, it uses that data to determine if the conditions of the Smart Contract are fulfilled. Several oracles may be involved in the process before a Smart Contract based transaction is approved.

The Idea Of Satt Was Born (Smart Advertising Transaction Token).

The SaTT is a «token utility» based on blockchain technology that allows exchange of advertising and audience payment. SaTT is regulated by a Smart Contract which lists advertising offers with all data held securely in the Ethereum blockchain. The Smart Contract sets the conditions for participation in campaigns, quantifies the success, and guarantees the final renumeration. The Ethereum blockchain is fast, inexpensive, safe and versatile allowing distribution of rewards on the internet traffic market more equitable by removing all the constraints induced by centralized intermediaries. SaTT ICO tokens are issued by an Ethereum Smart Contract to facilitate advertising transactions.